Seth is one of the finest marketing visionaries of our generation, and has been inspiring the marketing community with his wisdom over the last 30 years.
He is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. The latest book is The Practice, and creatives everywhere have made it a bestseller.
Seth popularized the concept od Permission Marketing in which the audience is given the choice of opting in to receive promotional advertising. He discussed this concept in well renowned book " Permission Marketing: Turning Strangers Into Friends, And Friends Into Customers.